Here’s what you’ll learn in this episode:
- How to gut-check innovative product ideas with a DVF Analysis (Desirability, Viability, Feasibility).
- The similarities and differences between innovation at P&G and Anheuser-Busch InBev.
- Why a principle of ownership has to be embedded in your cultural DNA.
- How a 20-minute phone call with a front-line employee can round out your perspective on a critical ideas.
- Why industry leaders need to use agile thinking to keep their edge.