Derek Mauk, Anheuser-Busch InBev
In the first episode of The Innovation Series Derek Mauk, Senior Brand Director - Budweiser U.S., shares how a culture of ownership accelerates innovation.
HERE’S WHAT YOU’LL LEARN IN THIS EPISODE:
• How to gut-check innovative product ideas with a DVF Analysis (Desirability, Viability, Feasibility).
• The similarities and differences between innovation at P&G and Anheuser-Busch InBev.
• Why a principle of ownership has to be embedded in your cultural DNA.
• How a quick phone call with a front-line employee can round out your perspective on critical ideas.
• Why industry leaders need to use agile thinking to keep their edge.